Tactical Baby Gear
Tactical Baby Gear Story
At Tactical Baby Gear, I created defined branding, interviewing the founders to craft mission and vision statements as well as a company story. I also took responsibility for website SEO, email copywriting, and promotional ad copy.
Tactical Baby Carrier
Challenged to create an eye-catching, viral-style video that highlighted the unique features of the Tactical Baby Carrier, I delivered a fast-paced script filled with puns and jokes that was an instant hit. With over 31,000,000 total views, it is still run as an ad nearly 4 years after filming.
Promotional Blog
Featured extensively on Pinterest, this blog acted as a companion piece to a video by the company owner. Written as a non-transactional way of introducing new customers (particularly expectant mothers) to TBG and educating them about company products.