Michelin
Michelin Tire Partner Project
When Michelin launched a new partner program, they needed a way to effectively communicate a great deal of information. The answer was a campaign complete with email blasts, landing pages, videos, and downloadable program guides. Throughout the copy, I built excitement for the program while anticipating and answering many practical questions.
This work was completed for Your Creative People.
Michelin Penny for a Free Ride
Michelin offered teen drivers the chance to win a $100,000 free ride to college by checking their car’s tire pressure or tread depth and sharing it on social media. This campaign featured social posts on Facebook and Instagram as well as a landing page with additional information for entry.
This work was completed for Your Creative People.